So, what everybody is talking about these days, or should I say chatting about, seems to be the chatbot sensation ChatGPT, the generative A.I. technology which powers it and which Microsoft has integrated into its Bing search engine. But it’s not so much the enhanced search results it‘s supposed to produce, it’s ChatGPT’s alleged writing proficiency that prompted me to challenge and compare its abilities competing with mine - hoping to allay my fears that clients may contemplate using it to replace my services. A horrifying thought.
For starters, I asked ChatGPT to write a brief introductory solicitation letter (can also double as an email) to prospective corporate clients using my Hot Ideas NYC dba and out came a much longer-than-anticipated, 5-paragraph dissertation which read, in part…
“Our team of experienced designers, marketers, and developers are committed to delivering exceptional results that exceed our clients' expectations. We take pride in our ability to understand your unique business needs and create tailored solutions that drive growth and success. Whether you need a new website, logo, marketing campaign, or other creative services, our team is dedicated to bringing your vision to life. We have a proven track record of success in working with a wide range of industries, including finance, technology, healthcare, and more.”
For sure competent lingo but devoid of any style or personal touch I thought, and occasionally even a trifle cheesy (bringing your vision to life! – gimme a break) – but, after all, the letter wasn’t created by a human writer. I decided on another challenge, this one involving more narrowly-defined specifics aimed at testing ChatGPT’s ability to condense a complex thought process into a snappy, catchy headline.
Hot Ideas NYC recently created a digital ad for client ITC (Industrial Tax Consulting) - targeting the energy industry - featuring a message suggesting that ITC has the know-how to lower your property tax bills. Given the fact that the target audience was primarily located in the Permian Basin, Texas, the headline would accompany a relatable image (not something a chatbot could originate btw) - a photo of a cowboy on a horse swinging a lasso. I asked ChatGPT to come up with a headline giving it the afore-mentioned parameters which resulted in the following:
“Lowering your property tax bill in the energy industry can be a complex process that requires a thorough understanding of the local tax laws and regulations, as well as a strong knowledge of the industry itself.”
Compare that to the 11-word headline created by this Hot Ideas NYC copywriter.
The result speaks for itself!
Out of curiosity, there was only one more thing I wanted to know: how my chosen dba may be perceived by anyone encountering it. ChatGPT’s answer:
“As an AI language model, I don't have personal preferences or opinions, but I can offer some feedback on your proposed name. "Hot Ideas NYC" could be a memorable and attention-grabbing name for a freelance marketing website, especially if you plan to focus on creative and innovative marketing strategies. The name also suggests a sense of urgency and excitement, which could be appealing to potential clients.”
And there you have it! While it’s impressive how ChatGPT’s interpretive conclusion hits the nail on the head, it also gives me peace of mind. ChatGPT is not going to replace me. At least not any time soon.